Gen Y has elevated the notion of self to record highs and it is taken all the way up to the choice in car. Youthful Mitsubishi, however, is making it look easier than most all other automakers worldwide to chose a hot car to express individuality.

A new study conducted by TrueCars.com shows that from 2009-2010 over 20 percent of Gen Y consumers chose Mitsubishi, making it the second most preferred auto brand among…

The Mitsubishi Eclipse first launched as a replacement for the angular Starion coupe in 1990, with a trim level available for nearly every taste and bank account. Needless to say, it didn't take long for the Eclipse to become Mitsubishi's signature luxury performance sports coupe in North America.

Achieving great success with its first-, second- and third-generation Eclipse vehicles, Mitsubishi went on to launch its most recent, fourth-generation model in 2006. And while…